It’s obvious that customers will be influenced by the friendliness of sales associates, price of products and the setup of your store. What many business owners don’t realize, however, is that subconscious factors such as color can also have a surprising amount of power.
Yet when you think about it, business owners have been using color to influence customer decision making for years. Consider fast food chains — almost all have yellow or red in their logos as well as their restaurant decor, which stimulate appetite and then encourage customers to keep on moving once they’re done with their meal. Read on to learn what else certain colors in logo’s and decor may signify to your shoppers, and how those colors may affect their behavior. All of which are things to consider when putting together your business brand and marketing strategies.
1. Red: Red instantly grabs customers’ attention and revs them up. Stores often use red to advertise sales because it gets customers excited and fills them with energy. Overuse of red can be agitating, but used strategically, red can be an effective color to use in your retail store to guide customers’ attention where you want it to go.
2. Orange: Orange is a cheerful, happy-go-lucky color often used in toy stores and for other children’s products. Use it sparingly, as it can have an agitating effect, much like red, when overused. Used in moderation, orange encourages action, such as making a purchase. Some stores take advantage of this by using orange for their checkout signs.
3. Yellow: Yellow grabs attention much like red does, and is often used in combination with other colors, as it can be overwhelming by itself. Yellow reminds customers of the sun and makes them feel positive and optimistic.
4. Green: Customers associate green with wealth. Businesses that try to sell products to help consumers build their wealth often use green, especially online stores. Green also reminds consumers of nature, however, so it can be used successfully by companies that sell outdoor recreation equipment or other nature-oriented products. Light green is calming — a great choice when you cater to customers who may be nervous upon entering your store.
5. Blue: Blue adds an element of trustworthiness to your business. If you’re trying to sell products about which consumers are often wary, you might consider blue walls or at least blue highlights in your store. Blue conjures up images of the sky and the ocean. Light blue is often associated with babies, so it’s frequently used in maternity stores or other stores that sell baby products. It’s also sometimes used in other types of clothing stores. Darker blue, on the other hand, can be a signal to budget shoppers that they’ll get a good deal without overpaying. Bright blue attracts impulse buyers, so many stores use bright blue for clearance items.
6. Purple: Purple is soothing to consumers, and it’s often used in stores that sell beauty or other body products, such as fragrances or lotions. Dark purple also gives off an air of elegance and mystery. It’s more often used in stores that cater to women than men.
7. Pink: Light pink is a light, romantic, feminine color, so it’s often used in stores that cater to girls and young women. Bright pink retains its femininity but is more energetic and somewhat more mature — it’s frequently used to sell to teen girls.
8. Black: Black, the absence of color, can be striking when used well. It works well as a contrast color, but too much black can feel stifling. Black is used to sell expensive, high-quality products, and gives off a feeling of power.
9. White: Although white or cream colors are boring in excess, they’re elegant in moderation. White is simple without being simplistic, and is an obvious choice for bridal stores. It’s also great for health-related products, as it gives off a feeling of cleanliness.
This article is shared by concept seven studio a logo design and brand management company with online marketing solutions located in Columbus Ohio. Contact us today for more information at 614-259-7217
Thank you to the source of this article and guest posting outbounding
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